Privacy & Cookie Policy

Lousin Apparel Limited is the data controller responsible for your personal data. If you have any questions about this policy or your data, please contact us at hello@lousinapparel.com

We may collect and process the following information:

Information you provide to us

• Name
  
• Email address
  
• Billing and delivery address
  
• Phone number
  
• Order details
  
• Any information you provide when contacting us
  

We may also collect information you choose to provide through tools such as our fit quiz, including sizing preferences (for example waist size, leg length, and fit preferences), to help us personalise your experience and recommend products.

When you use our website, we may automatically collect:

• IP address
  
• Device and browser type
  
• Pages visited and time spent on site
  
• Referral source (how you arrived at our website)
  

Marketing and interaction data

• Preferences in receiving marketing
  
• Interactions with emails, ads and website content
  

We use your personal data to:

• Process and deliver your orders
  
• Manage payments, returns and refunds
  
• Communicate with you about your order
  
• Provide customer support
  
• Improve our website, products and services
  
• Personalise your experience, including using sizing or preference data to recommend products
  
• Send marketing communications (where you have opted in)
  
• Measure and understand the effectiveness of our marketing
  
• Prevent fraud and maintain security

Our website is hosted on Shopify, which provides us with the online platform to sell our products.

We also work with trusted third parties to operate our business, including:

• Payment providers (to process transactions securely)
  
• Delivery partners (to fulfil your order)
  
• Email marketing providers and review providers such as Klaviyo and Yotpo
  
• Analytics and advertising platforms such as Google Analytics and Meta (including Facebook and Instagram)
  

These providers may process your personal data on our behalf and are required to do so securely and in accordance with applicable laws.

If you have opted in, we may send you updates, offers and news about Lousin via email or other channels.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in any email
  
• Contacting us directly

We use cookies and similar technologies to improve your experience, analyse site usage and support our marketing.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help us recognise your device and remember your preferences.

Essential cookies

These are necessary for the website to function properly (e.g. shopping cart, checkout).

Analytics cookies

We use tools such as Google Analytics to understand how customers use our website, including:

• Pages visited
  
• Time spent on site
  
• Navigation behaviour
  

This helps us improve our website and user experience.

Advertising and marketing cookies

We use technologies such as the Meta Pixel (Facebook and Instagram) and similar tools to:

• Measure the effectiveness of our advertising
  
• Show you relevant ads on other platforms
  
• Understand how users interact with our ads and website
  

These technologies may track your activity across different websites and devices.

Email and marketing tracking

If you interact with our emails (e.g. via Klaviyo), we may collect data such as:

• Email opens
  
• Clicks
  
• Engagement with content
  

This helps us tailor our communications and improve relevance.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We may also provide a cookie banner or preferences tool allowing you to manage your choices.

We only share your information where necessary, including with:

• Technology providers
  
• Payment processors
  
• Delivery partners
  
• Marketing and analytics providers
  

We do not sell your personal data.

Some of our service providers may process your data outside the UK or EEA. Where this happens, we ensure appropriate safeguards are in place.

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal and regulatory requirements.

You have the right to:

• Access your personal data
  
• Correct inaccurate data
  
• Request deletion of your data
  
• Object to or restrict processing
  
• Withdraw consent for marketing at any time
  

To exercise any of these rights, please contact us at hello@lousinapparel.com

We take appropriate technical and organisational measures to protect your personal data.

We may update this policy from time to time. Any changes will be posted on this page.