About Us

“I created Lousin to fix the most frustrating problem in women’s wardrobes: finding jeans that look great, feel effortless, and genuinely fit.”

Louisa McCutcheon, Founder + CEO

The myth of the perfect pair

For most women, finding the right pair of jeans has always meant compromise - a waistband that gapes, a length that falls short or the feeling that the perfect shape just doesn’t exist.

At Lousin, we wanted to change that story.

Our custom fit denim system moves beyond the limits of traditional sizing, letting you choose the perfect rise, length and shape that works for you and your body.

With an all-female team across London, Amsterdam and Berlin, we set out to rethink the foundations of denim. We spent over a year perfecting our designs, testing and refining every detail to create custom denim that fits the way it should.

Quality, without compromise

And the right fit is only the beginning. Premium fabrics and timeless washes mean every pair feels as good as it looks - beautiful, comfortable and built to stand the test of time.

Ready to craft your perfect pair?

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What clothes size do you normally wear for jeans and trousers?

What leg length do you normally wear?

When jeans fit your hips, does the waistband gape?

Do you prefer your jeans to be fitted at the waist? Or more relaxed?

Your answers will be saved to your account, and you can update them anytime

About Us

The myth of the perfect pair

At Lousin, we wanted to change that story.

Quality, without compromise

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