Skip to content
GBP
Quick and easy returns
Search

Find Your Fit

Quick and Easy Returns

Let's Create Your Custom Denim

It only takes 60 seconds!

What clothes size do you normally wear for jeans and trousers?

If you usually wear jeans oversized, please don’t size up here - you’ll have the chance to adjust your preferred fit later.

What leg length do you normally wear?

Choose the length you normally wear for a full-length fit. Not sure? Check our size guide against your height.

When jeans fit your hips, does the waistband gape?

.

Do you prefer your jeans to be fitted at the waist? Or more relaxed?

Our jeans are designed for a smooth, gap-free waist. But if you prefer a relaxed or oversized look, let us know.

Your Custom Denim is Ready. Enter your details and add to basket.

About Us

“I created Lousin to fix the most frustrating problem in women’s wardrobes: finding jeans that look great, feel effortless, and genuinely fit.”

Louisa McCutcheon, Founder + CEO

The myth of the perfect pair

For most women, finding the right pair of jeans has always meant compromise - a waistband that gapes, a length that falls short or the feeling that the perfect shape just doesn’t exist.

[S]

At Lousin, we wanted to change that story.

Our custom fit denim system moves beyond the limits of traditional sizing, letting you choose the perfect rise, length and shape that works for you and your body. 

With an all-female team across London, Amsterdam and Berlin, we set out to rethink the foundations of denim. We spent over two years perfecting our designs, testing and refining every detail to create custom denim that fits the way it should. 

[S]

Quality, without compromise

And the right fit is only the beginning. Premium fabrics and timeless washes mean every pair feels as good as it looks - beautiful, comfortable and built to stand the test of time. 

Ready to craft your perfect pair? 

Shop Collection
[S]
Shop Collection

Your Cart ( 0 )

Your cart is currently empty.